PUSH PULL DRAG SALE
💥 Push it in. Pull it in. Drag it in.
📅 April 17th - 30th 2026
If it has wheels and a title, it could be worth at least $3,500 toward your next vehicle.
For a limited time, Russ Darrow is giving drivers a reason to stop waiting and start upgrading.
💰 Just About Anything With Wheels Qualifies
Cars
Trucks
SUVs
$3,500 Guaranteed Trade Value
Even if it's old. Even if it has high miles. Even if it's been sitting in your driveway.
During the Push Pull Drag Sale, your trade has a minimum $3,500 value toward a qualifying vehicle.
🔥 Why This Event Is Different
Most drivers hesitate because they’re unsure what their vehicle is worth.
We removed the doubt.
Instead of wondering what your trade might bring, you start with a guaranteed minimum value during this event. That means:
✔ No guessing
✔ No awkward negotiations
✔ No “maybe it’s worth something”
✔ Just real value toward something more new
🚘 Trade It. Upgrade It. Done.
This is your chance to:
• Lower your monthly payment
• Get into something safer or more reliable
• Upgrade to the features you’ve been wanting
• Stop putting money into repairs
Your old wheels could be the key to something better.
📅 April 17th – 30th Only
This event runs for a limited time, and once it ends, the $3,500 guaranteed trade offer ends with it.
Don’t wait until the last day and risk missing out.
🎟 Bonus: TV Raffle – No Purchase Necessary
Every Russ Darrow dealership is raffling off a TV during the event.
No purchase required to enter.
Stop in, enter to win, and see what your trade is worth.
👉 Ready to See What Your Vehicle Is Worth?
Start with your Guaranteed value today.
Frequently Asked Questions
Does my vehicle need to run?
It must be complete and include major components such as engine and transmission. Bring it in and we’ll confirm eligibility.
Does it have to be in my name?
Yes. The trade-in must be registered to you or an immediate household member, and the title must be presented at time of transaction.
Is the $3,500 cash?
The minimum trade allowance is applied toward the purchase of a qualifying retail vehicle during the event period.
Important Offer Details
“Push, Pull, Drag” trade-in allowance applies only to retail purchases of select in-stock vehicles during the advertised sales event period. Trade-in vehicle must be currently registered to the purchaser (or immediate household member) and title must be presented at time of transaction.
Minimum trade-in allowance of $3500 is applied toward the purchase price of a qualifying vehicle and may be in lieu of actual cash value. Trade-in allowance includes the fair market value of the trade vehicle. Not all trade vehicles will qualify for the minimum advertised amount. Vehicle must be complete (engine, transmission, and major components present). Dealership reserves the right to determine eligibility.
All vehicles subject to prior sale. Prices plus tax, title, license, Wisconsin registration fees, service fee, and any applicable dealer fees. All factory rebates and incentives (if applicable) assigned to dealer. Incentives may vary by model, trim level, residency, and financing source. Not all buyers will qualify for all rebates or special financing offers. Financing subject to credit approval by lender. Advertised payments (if applicable) may require approved credit, specific down payment, and may not include tax, title, license, insurance, or additional products. APR and terms may vary. See dealer for complete details.
Vehicles sold “as-is” unless otherwise noted or covered by remaining manufacturer warranty. See Buyer’s Guide for warranty information. Offer cannot be combined with certain other promotions or discounts. No cash value except as applied toward purchase. Offer valid only during advertised promotional dates at participating Wisconsin dealership location.
The Push, Pull, and Drag guaranteed $3,500 trade-in allowance is available for any car, truck, or SUV that is currently registered and titled to the purchaser. The title must be available at the time of the transaction. The $3,500 trade-in allowance can also be used for a direct family member of the title holder. The $3,500 trade-in allowance can be used only for the purchase or lease of any used car, truck, or SUV in stock. The $3,500 guaranteed trade-in allowance will be applied directly in lieu of cash to the purchase or lease of any used car, truck, or SUV in stock. The vehicle being traded in must also be in fully running condition. Offer live April 17-30.
TV Prize Promotion
Prize is a 55" Samsung TV (model: UN55U7900FFXZA) with a verifiable retail value of $279.99. Odds of winning will be determined by the number of entries. One TV prize will be given away at each Russ Darrow dealership location. The prize is non-transferable and cannot be redeemed for cash. Russ Darrow employees and their immediate family are not eligible to win. Promotion is open to Wisconsin licensed drivers 18 years or older. No purchase is necessary and a purchase will not increase your chances of winning. Entry must be made online using the form on the dealership website. Only one entry per person will be allowed for this promotion. Multiple entries by the same person will be disqualified. Promotion will run from April 16 to April 25th at 11:59.59 pm. One winner for each dealership will be selected at random on April 27, 2026, at 10am. The prize winner for each location will be contacted on April 27th via the contact information on their online entry form. Prize winners must pick up their prize at the dealership for which they entered the promotion. The winning prize cannot be shipped. Sponsor reserves the right to modify or cancel the promotion if necessary. Additional terms and conditions may apply, see dealership website for full details.
